Customer Relations Management

Customer Relations Management

4.11 - 1251 ratings - Source

This title is about managing customer relations from an organisational perspective. In it you will find familiar and not so familiar concepts. You will be asked to think from both the customera€™s and an organisational point of view and to analyse the elements that shape the customera€™s experience and determine organisational strategy.objectives. Organisational goals must then be translated into objectives, and those objectives must be aligned to the ultimate ... An example of a performance management system comes from the customer service call centre of a large nationalanbsp;...

Title:Customer Relations Management
Author: Melanie allen
Publisher:Select Knowledge Limited -

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