Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on todayas world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in todayas society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insideras look at what itas like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 10th Edition are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including The New York Times, Washington Post, Los Angeles Times, Bloomberg, Advertising Age, The Wall Street Journal, and The New Yorker. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Media accounts have referred to it as athe Gulf oil spill, a athe Deepwater Horizon spilla and the aGulf Coast Disaster. ... Due to On July 3, 2010, workers clear off oil washing on to Louisianaa#39;s Fourchon Beach. ... The printing, copying, redistribution, or retransmission of the Material without express written permission is prohibited. electronic rights, some third party content may be suppressed fromthe eBookanbsp;...
Title | : | Media Impact: An Introduction to Mass Media |
Author | : | Shirley Biagi |
Publisher | : | Cengage Learning - 2011-04-01 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works: