Student Achievement Series: Foundations of Business

Student Achievement Series: Foundations of Business

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Student Achievement Series: Foundations of Business provides a brief survey of the major functional areas of business including management, marketing, accounting, finance, and information technology, as well as core topics such as ethics and social responsibility, forms of ownership, small business, and international business. The Student Achievement Series was developed in partnership with over 600 teachers and students from across the country to meet the learning, study, and assessment goals necessary for student success. Through extensive research and focus groups conducted with a diverse cross-section of students, Cengage Learning presents a groundbreaking solution for skills mastery, understanding, and retention. Feedback from students has been instrumental in all aspects of development--from design and pedagogy to testing and assessment to title and packaging. These elements culminate in a textbook program that reflects the way students learn and study best. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.STUDENT PARTICIPANTS Katie Aiken, Miami University Oa#39;Neil Barrett, Borough of Manhattan Community College Joe Barron, ... Cyleigh Brez, Miami University Veronica Calvo, Keiser College Kristin Chimento, Miami University Catie Connolly, Anna Marie ... MKTG 431: Principles of Marketing, San Francisco State University Your Guide to Success in Business Why this chapter matters. CHAPTER May not be copied, scanned, or duplicated, in whole or in part. a PREFACE xxii NOTES.

Title:Student Achievement Series: Foundations of Business
Author: William Pride, Robert Hughes, Jack Kapoor
Publisher:Cengage Learning - 2008-02-12

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